Professor Dhar is an expert in consumer behavior and decision making, marketing management, and marketing strategy. In the Business Week Guide to The Best Business Schools, he is listed among the outstanding faculty at Yale. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace.
Professor Dhar has presented his work on consumer choice and competition at numerous conferences and corporate gatherings in North and South America, Europe, and Asia. His work has been mentioned in Business Week, The New York Times, the Financial Times, The Wall Street Journal, The Economist, USA Today and other popular press. He has been a visiting scholar at HEC Graduate School of Management in Paris, a visiting professor at Erasmus University in the Netherlands and at the Graduate School of Business, Stanford University. He has published over 20 papers in leading marketing journals and serves on the editorial boards of leading marketing journals.